When we spoke to NMJ Service Centre they had just acquired their first workshop facility and had no online presence. Our brief was to create a website that represented the NMJ brand and for the first time allow customers to make bookings online.
The decision was made to make the website look similar to the NMJ Motorhouse website - www.nmjmotorhouse.co.uk . They allowed the two to subtly link together whilst being two fundamentally separate websites respecting the legal structure of the company.
Other areas of the build that we considered were:
Photography - We took photographs of the site rather than using stock photos for a more personal feel. We also created a 'Meet the Team' section and photographed the key members of the team to further enhance the personal feel.
Booking section - We initially developed a booking widget with basic logic and validation that sent email notifications to the service centre. This was later upgraded to the MyCars booking app.
SEO - The whole purpose of having a website was to have an online presence therefore good SEO was essential. The NMJ Service Centre is currently the top organic listing when searching for car servicing in Edlesborough, where they are based.
Live website - www.nmjservicecentre.co.uk